UDC
323.2:330-053.6(470.620)DOI
https://doi.org/10.31429/26190567-25-4-124-147How to Cite
This work is licensed under a Creative Commons Attribution 4.0 International License.
Copyright (c) 2025 Кольба А.И., Мирошниченко И.В., Бориско О.А., Ракачев Д.Н.
Abstract
The article discusses the formats and practices of corporate social responsibility (CSR) implemented in relation to the youth of the older age group (30–35 years) as mechanisms for the development of business subjectivity in the field of youth policy. The role of business structures in the implementation of GMP is currently less significant than its potential allows. At the same time, businesses have unique opportunities and resources for interacting with working youth, as well as the potential to influence the development of their territories of residence. Currently, this issue is presented in a limited and fragmented way in scientific research. The empirical basis of the study consisted of data obtained on the basis of a combination of qualitative (expert interview, focus group interview, document analysis) and quantitative (questionnaire) methods. In the course of the study, the main directions of implementing the social responsibility of business in relation to this age group are highlighted: socio-economic, environmental, civil-patriotic, etc. There are also discrepancies between the needs of business structures (support for professional development and growth within companies) and working youth (striving for active self-development, including outside the companies with which employees are currently associated). The contradictions between the predominant orientation of business towards various formats of internal social responsibility and the need for the development of the host territory (including to solve the problems of working youth) are identified. Practical recommendations for business structures operating in Moscow are formulated. Krasnodar, and municipal authorities, the implementation of which in practice will make it possible to activate business activities as a subject of youth policy and urban development based on social responsibility practices.
Keywords
References
Blagikh, I. A., Aver’yanova, O. V., Ryabukhina, A. A., Murav’eva, O. S. (2020). Molodezhnaya sotsial’naya politika kak proektsiya budushchego v sovremennoi Rossii [Youth Social Politics as a Projection of Future in the Present-Day Russia]. Problemy sovremennoi ehkonomiki [Problems of Modern Economics], 2(74), 77–80.
Bowen, H. (2013). Social Responsibilities of the Businessman. Iowa City: University of Iowa Press.
Chirikova, A. E. (2016). Sotsial’naya otvetstvennost’ biznesa: dolzhnik, blagodetel’, partner? [Social responsibility of business: debtor, benefactor, partner?] Nauka i obrazovanie: khozyaistvo i ehkonomika; predprinimatel’stvo; pravo i upravlenie [Science and Education: Farming and Economics; Entrepreneurship; Law and Management], 4(71), 8–12.
Chirikova, A. E. (2023). Korporatsiya i munitsipal’naya vlast’: kak dostigaetsya partnerskaya model’ vzaimodeistviya [Corporation and Municipal Authorities: How a Partnership Model of Interaction is Achieved]. Vlast’ i ehlity [Power and Elites], 10(1), 190–230.
Cruz, Jr. H. (2022). Corporate Social Responsibilities and Unethical Decisions — Do Cultural and Social Values and Political Philosophies Make a Difference? American Journal of Industrial and Business Management, 12, 1341–1347.
Freeman, R., Harrison, J., Wicks, A., Parmar, B., Colle, S. de (2010). Stakeholder Theory: The State of Art. Cambridge: Cambridge University Press.
Fridman, M. (2002). Kapitalizm i svoboda [Capitalism and Freedom]. Moskva: Novoe izdatel’stvo.
Gel’man, V. (2015). Modernizatsiya, instituty i “porochnyi krug” postsovetskogo neopatrimonializma [Modernization, Institutions and the “Vicious Circle” Post-Soviet Neopatrimonialism]. Sankt-Peterburg: Evropeiskii universitet v Sankt-Peterburge.
Ivanova, M. V., Yakusheva, U. E. (2020). Formirovanie mekhanizma vzaimodeistviya sotsial’no otvetstvennogo biznesa i regional’nykh organov vlasti v Arkticheskoi zone RF [The Formation of the Mechanism of Cooperation between Socially Responsible Business and Regional Authorities in the Arctic Zone of the Russian Federation]. Ehkonomicheskie i sotsial’nye peremeny: fakty, tendentsii, prognoz [Economic and Social Changes: Facts, Trends, Forecast], 13(1), 56–69.
Lannon, Dzh., Lannon, L. (2014). Kapitalizm bez ehgoizma [The Social Capitalist]. Moskva: Popurri.
Matveev, I.A. (2019). Krupnyi biznes v putinskoi Rossii: starye i novye istochniki vliyaniya na vlast’ [Large Business in Putin’s Russia: Old and New Sources of Power and Influence]. Mir Rossii [Universe of Russia], 28(1), 54–74.
Moshkova, L.E. (2014). Razvitie partnerskikh otnoshenii biznesa i vlasti na territorii prisutstviya: teoriya i praktika [Development of Partnerships between Business and Government in the Territory of Presence: Theory and Practice] Tver’: TGU.
Orekhov, S. A., Glazov, R. V. (2018). Ob ehvolyutsii kontseptsii korporativnoi sotsial’noi otvetstvennosti v Rossii [On the Evolution of the Concept of Corporate Social Responsibility in Russia]. Ehkonomika i upravlenie: problemy, resheniya [Ekonomika i upravlenie: problemy, resheniya], 6(3), 16–22.
Peregudov, C. P. (2003). Korporatsii, obshchestvo, gosudarstvo: Ehvolyutsiya otnoshenii [Corporations, Society, State: Evolution of Relations]. Moskva: Nauka.
Shevchenko, E. A. (2018). Sotsial’naya otvetstvennost’ biznesa kak instrument ehffektivnoi regional’noi politiki [Social Responsibility of Business as a Tool for Effective Regional Policy]. Vestnik Instituta druzhby narodov Kavkaza [Bulletin of the Institute of Friendship of the Peoples of the Caucasus], 1(45), 89–94.
Tev, D. B. (2022). Biznes kak istochnik rekrutirovaniya vysokopostavlennykh chinovnikov federal’nykh ehkonomicheskikh ministerstv Rossii [Business as a Source of the Recruitment of High-ranking Officials of Russian Federal Economic Ministries]. Sotsiologicheskoe obozrenie [The Russian Sociological Review], 21(3), 104–126.
Tev, D. B. (2016). Federal’naya administrativnaya ehlita: kar’ernye puti i kanaly rekrutirovaniya [Federal Administrative Elite of Russia: Career Paths and Channels of Recruitment]. Polis. Politicheskie issledovaniya [Polis. Political Studies], 4, 115–130.
Vorontsov, P. G. (2017). Razvitie modeli rossiiskoi korporativnoi sotsial’noi otvetstvennosti na primere krupnoi korporativnoi struktury [Developing the Models of Russian Corporate Responsibility: Evidence From A Large Corporation]. Ehkonomicheskii analiz: teoriya i praktika [Economic Analysis: Theory and Practice], 16(1), 160–173.
Votchenko, E. S. (2017). Sotsial’noe investirovanie kak innovatsionnyi mekhanizm vzaimodeistviya vlasti i biznesa v sovremennoi Rossii [Social Investment as an Innovative Mechanism of Interaction between Government and Business in Modern Russia] (Candidate’s Thesis). Krasnodar.